NORRD
Oslo Warmth
Branding | Graphic Design
The branding and naming process for "Norrd" began with a strategic foundation rooted in positioning and identity creation, leading to a brand that embodies Nordic heritage and artisanal quality. Inspired by the word "Nordic" and the direction "north," the name "Norrd" evokes the brand’s Oslo origins and Scandinavian design ethos. The logo concept integrates the duplication of the letter “N” to represent both the art of knitting and the brand’s northern roots. This repetition of "N" mirrors the meticulous, repetitive stitches in knitting, symbolizing the craft and resilience that define each Norrd piece. The clean, minimalist design embodies Scandinavian elegance, with a timeless quality that speaks to the brand’s dedication to craftsmanship and durability.
























