The branding process for Naama Zohar Studio was inspired by the studio’s core philosophy and approach to design. At the heart of the graphic identity lies Gestalt theory, which explores the human tendency to perceive a whole even when parts are incomplete. This concept perfectly aligns with the studio's expertise in transforming raw, unfinished spaces into complete, cohesive designs.

The logo design embodies this idea by combining the letters "N" and "Z" in a way that symbolizes the studio’s ability to bridge the gap between an abstract vision and its tangible realization. This visual representation captures the essence of Naama Zohar Studio's work: creating harmony, balance, and meaning within every project.

To further express the brand's uniqueness, a distinct punctuation mark was incorporated into the logo. This element represents the "twist" that defines the studio's designs—a subtle yet impactful personal touch that adds depth, individuality, and a hint of unexpected creativity. The combination of clean, structured typography with this playful detail reflects the studio’s dedication to precision and artistry, creating a memorable and sophisticated brand identity that resonates with its audience.