Set in a historic 19th-century château near Le Mans, France, La Maison de Salomé is a luxury arts residency and boutique retreat where classical heritage meets contemporary creation.

The project encompassed a complete, end-to-end strategic process—from brand strategy, positioning, and naming (inspired by Caroline Salomé Foster) to defining an interdisciplinary artistic residency model. At the heart of the identity is an iconic portrait mark enclosed in a graphic halo, bridging historic European nobility with a bold, contemporary aesthetic.

This strategic narrative informed a multi-layered graphic ecosystem—featuring custom typography, illustrative collages, bespoke sketchbooks, art kits, and fashion accessories. Furthermore, the brand identity provided full interior design direction: contrasting the grand historical architecture with a sleek, urban-industrial soul, raw stone, polished concrete, and curated contemporary art to create a living gallery for creative escape.