417 is an established international skincare brand rooted in formula precision and skin balance. To elevate the brand’s presence in a saturated global market and increase relevance among next-generation consumers, I led a comprehensive brand refresh and strategic repositioning process.

While maintaining the brand's original name and logo, the strategic overhaul shifted the narrative toward "Calm Clinical Vitality"—a science-backed approach focused on bio-balanced skin, barrier support, and visible radiance.

To guide the brand's future development, I formulated complete design guidelines and product packaging concepts across all product categories (such as Time Control, Infinite Motion, Re-Define, and Serenity Legend). The refreshed visual language incorporates soft-touch matte textures, metallic accents, refined typographic hierarchy, and category-specific color coding. This strategic framework seamlessly translates to digital banners, campaign art direction, retail displays, and e-commerce packaging—establishing a modern, cohesive, and aspirational roadmap for the brand’s global growth.